Apple cancelled the additional production of iPhone XR due to poor demand

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It's possible iPhone XR demand isn't meeting Apple's expectations, but exactly the reason that's happening is hard to determine.

Apple's iPhone XR, which boasts the iPhone X's edge-to-edge display, albeit using older LCD pixels instead of the X's high-resolution OLED screen, was widely expected to fuel a massive wave of upgrades from users of the iPhone 6S or earlier models.

Apple has informed its assemblers Foxconn and Pegatron to halt the production line of the smartphone.

Apple reportedly told three different suppliers to reduce or completely eliminate production lines for the device.

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The iPhone XR might be too good to ignore, based on in-depth reviews, battery life ratings, and rigorous durability tests, but it seems that's precisely what a lot of potential buyers are doing.

The iPhone XR, meanwhile, is having its demand outlook cut by around 20% to 25%, according to the Nikkei source. At Foxconn, only 45 production lines of the planned 60 are now being used.

Pegatron apparently faces a similar situation, suspending plans to ramp up production of the iPhone XR and simply awaiting further instructions from Apple at this time. The strong quarter, however, was driven by the older models, iPhone 8 and iPhone X. The math makes sense, as they are up to 20% cheaper than the iPhone XR's starting price of $749. Apple has ordered around 5 million more units of iPhone 8 and iPhone 8 Plus from suppliers, raising the total order to 25 million units this quarter, said the Nikkei report. It's also possible that more people are opting for other iPhones, leaving Apple to modify its original plan. "Last year, Apple gave rush orders for the iPhone 7 series following the launches of the iPhone 8 series and premium iPhone X", the Japanese financial newspaper said.

The report follows Apple's decision last week to stop providing unit-sales figures in its quarterly earnings, making it even more hard going forward to determine individual unit success.

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