Amazon offers USA customers free holiday shipping to compete with Target

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"This holiday, customers can enjoy free shipping with no minimum purchase amount on orders that will arrive in time for Christmas, including items from Amazon's expertly curated Gift Guides across electronics, fashion, home and toys", said Doug Herrington, Senior Vice President of North American Retail at Amazon. Prime account holders will receive free same-day delivery instead of two-day shipping on eligible items. The deal lasts until Amazon can no longer promise items in time for Christmas with free delivery, which typically takes five to eight business days.

Amazon's free-shipping promotion begins today, and while the company doesn't provide a firm end date, it sure sounds like this will be running all the way through the holiday season, possibly right up until the end of the year. The free shipping will probably help boost sales quite a lot, especially since it's the holiday season.

T3 has approached Amazon UK to find out whether the free shipping promotion will be coming to our shores, and will update this article as soon as we hear back.

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The online retailer is waiving the minimum purchase requirement for free shipping starting Monday. In the wake of Walmart's change, it lowered the threshold twice that same year: to $35, and then to the current non-promotional threshold of $25. That would be more than 12 percent of the $71.8 billion in sales that analysts now expect the company to report for the quarter.

Amazon has something special for Prime users as well, as it says that same-day delivery is now available to "tens of millions" of subscribers on more than three million items. The offer covers every product category, and although no end date is listed in the Amazon press release, orders arriving in time for Christmas suggests it will end around December 22 just like Target's offer does.