Say hello to Apple's iPhone XS, iPhone XS Max, and iPhone Xr

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We're also expecting to see a new and improved Apple Watch with an edge-to-edge display; updated, waterproof AirPods; and the possibility of an improved MacBook Air. A bigger version will be called the iPhone XS Max, which looks to be about the size of the iPhone 8 Plus, though the screen size is much larger.

With a 5.8-inch screen, it will be an advanced version of the iPhone X, which was launched in September, 2017.

According to Apple's own product sitemap, the new products will be called the iPhone XS, iPhone XS Max and iPhone XR.

Back when Steve Jobs was Apple's chief executive, his keynotes often concluded with him walking off stage before turning back and beginning "One more thing." before announcing a new product line or business experiment.

Apple uses the S suffix when it upgrades components but leaves the exterior of a phone the same.

The AirPower charger was announced a year ago with the promise of being able to wirelessly charge an iPhone, Apple Watch and AirPod wireless headphones all at once. "It's a matter of getting people to keep moving up". Analysts were targeting a price of $US1049 ($1463) or $US1099 versus the current $US999 base price for the iPhone X. "ORCRP001070-topic.html" class="local_link" >Apple is expected to showcase three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product's appeal amid slowing sales growth.

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Apple's newest iPhone could have big screen, big price

That fresher profile could help lure price-conscious Apple customers with three- and four-year-old phones into an upgrade, said Eddins.

"Finally, we could see new iPad Pros that will come with face recognition ID instead of the home button and fingerprint sensor", said Mr Ali.

"Apple has never competed on price", said Josh Blechman, director of capital markets at Exponential ETFs, which holds Apple shares in its exchange traded fund. Apple Watch Series 4 boasts a speaker that is 50 percent louder as well as a better microphone. While Android Wear struggles to gain market share among smartwatches, Apples intelligent timepiece has conquered the world.

Here are the biggest announcements from the show - we'll be updating this story live as the news happens.

The leak coming directly from Apple's website means it's quite likely this is accurate, but we won't know anything for absolute certain until later today when Tim Cook takes to the stage in California and says the names out loud for the first time.

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