Amazon to open 3,000 brick-and-mortar stores by 2021

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There are plans to open six more by the end of the year, and up to 50 stores in 2019.

If Amazon.com Inc. proceeds with a plan to open 3,000 cashierless stores by 2021, it could cost as much as $3 billion, according to analysts at Morgan Stanley, but also signal a bigger push by one of the world's largest companies into the grocery business.

The report of new Amazon Go stores follows the opening of two new Amazon Go locations, in Seattle and Chicago, earlier this month. Two other stores, including the original Amazon Go, also have a small selection of groceries, making it more akin to a convenience store. After grabbing whatever your heart desires, customers then leave without stopping at a cashier as sensors detect what has been selected and later sends a bill. No queues, no waiting, it says.

According to a report, Amazon is considering opening 3,000 of its cashierless stores by 2021. The shares rose about 1 percent to $1,942.82 at 10:41 a.m.in NY. With 3,000 stores to its name, Amazon would stand to take a sizable bite of that pie.

The first Amazon Go store in Seattle.

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Maybe "popping down to the Go for a quick bite" won't sound so odd by 2021. The first is on Amazon's campus in Seattle.

Amazon Go is basically a dream come true for introverts.

An Amazon representative told Business Insider the company does not comment on "rumours or speculation". Amazon's other brick-and-mortar initiatives include about 20 bookstores around the USA and the natural grocery chain Whole Foods Market, acquired a year ago. Though not giving a timetable or location details, Amazon also has confirmed plans to open Amazon Go outlets in San Francisco and New York City. Customers pick up what they want and are scanned and charged automatically, without having to wait in line for a cashier to physically handle their purchase. Since then, the company has opened two more Seattle sites and one in Chicago, and has confirmed plans for San Francisco and NY stores.

The surge in Amazon's advertising business is due, in part, to more people searching from the e-commerce site directly, instead of going through Google's search engine. Some of the most recent Amazon Go locations feature only the prepared-food section without a grocery selection.

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