Twitch Prime Subscribers Will Soon Get Ads

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"As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Twitch Prime benefits", reads a new blog post over on Twitch.

"Advertising is an important source of support for the creators who make Twitch possible", Twitch wrote in its announcement to subscribers. With ads, the platform and game creators can get a cut. Those with Amazon Prime accounts automatically get access to Twitch Prime benefits.

As of September 14, Twitch Prime users will start seeing pre-roll, mid-roll, and display ads while watching broadcasts across the streaming site, which was bought by Amazon in 2014 and now attracts over 15 million daily users - largely for live-streams of video-game playthroughs and esports events. Like the 20% discount, this is only valid on games sold by Amazon, and not third-party resellers.

Of course, you can always sign-up for Twitch Turbo to gain ad-free viewing.

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It noted: Universal ad-free viewing will no longer be part of Twitch Prime for new members, starting on September 14. Previously, Twitch Prime members were able to enjoy an ad-free experience on any device, watching any channel.

Streamer Jesse Cox echoed this sentiment, tweeting "Twitch saying the changes to prime are to help put money back into the pockets of streamers, by changing a thing they said wouldn't affect streamers income, is the laziest attempts at corporate double speak I've ever seen". Instead, they can get a $10 store credit, but only if they pre-order from a select list of games - and they'll have to wait up to 35 days to get their discount code. For many, their choice to subscribe was exclusively hinged on the ability to view without advertisements, going as far to shun the extra content in favour of an ad-free experience to return. All Twitch viewers can get ad-free viewing across all channels by subscribing to Twitch Turbo (read about Turbo right here). Now, that's going away.

The move comes just three months after Best Buy killed its own 20 percent discount membership program: Gamers Club Unlocked, which Amazon's Prime discount originally competed directly with.

Beginning September 14, you'll start to see ads nearly everywhere on the site.