Huawei Commercial Caught Using Professional Camera Instead of Camera Phone

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Huawei recently embarrassed itself by faking the photos taken from the professional DSLR camera as a selfie taken by their own smartphone.

Like it did with the P9 photos, Huawei never actually stated that its phone was responsible for the selfie used in the Nova 3 commercial.

"Product characteristics and actual specifications may vary (including but not limited to appearance, colour, size), as well as actual presentation contents (including but not limited to backgrounds, user interface and controls)", the disclaimer text reads in Arabic.

"The photo supposedly shows that the phone's artificial intelligence (AI)-driven beauty feature digitally altered the image so she didn't have to finish applying real makeup to look like she was wearing it", arstechnica.com reported on Tuesday. You can see the video ad in question embedded above, whereas the incriminating image is below.

False advertising is no novelty in the smartphone industry.

Sarah Elshamy, the female actor, uploaded several behind-the-scenes photos of the advertisement on her Instagram account. EXIF data from the photo revealed it was taken by a high-end DSLR.

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Huawei has been caught pulling off another act of deception, all thanks to the goof-up from the actress involved in the advertisement.

That's definitely not a selfie captured with either the Huawei nova 3 or nova 3i.

It's not the first marketing mishap for the Chinese manufacturer, with Huawei famously exposed for photoshopping bezels out of its P8 smartphone renders.

However, unlike Huawei, Samsung admitted the mistake.

In 2016, Huawei used a photograph of a girl standing in the sunlight to sell their P9 smartphone. However, as you can see from the BTS shot, there isn't a Nova 3 taking that picture at all. We recognise though that we should have been clearer with the captions for this image. What makes it worse is that there's no Huawei Nova 3 in the photo at all.

What's more concerning is that the general population who aren't aware of these marketing strategies might think that the Nova 3 is capable of capturing such great pictures.

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