Papa John's is removing the chain's founder, John Schnatter, from marketing materials after it was revealed that he used a racial slur during a conference call.
Schnatter had used the slur during a media training exercise, Forbes said.
Schnatter's decision to step down as chairman of Papa John's board comes after Netflix last month fired its top spokesman over use of the N-word.
Even the press release announcing Schnatter's resignation as chairman late Wednesday included a logo featuring Schnatter's likeness.
During the call, Schnatter had tried to downplay his National Football League remarks, saying "Colonel Sanders called blacks n*****s" as he complained that the KFC founder never faced public backlash.
Former UofL athletics director Tom Jurich and John Schnatter posed at Papa John's Cardinal Stadium in 2010.
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Schnatter - always been the face of Papa John's brand - is still the company's largest shareholder and remains on its board, but top executives plan on removing his image from marketing materials following the latest controversy. Regardless of the context, I apologize.
In addition to appearing in TV ads in the past, Schnatter's image has been on packaging and in a logo that usually is all over the website of the Louisville, Kentucky-based company.
Laundry Service cut ties with Papa John's shortly after.
The university also plans to remove Schnatter's name from the Center for Free Enterprise at its business school. Several people told Friedland how inappropriate and hurtful his use of the word was.
Schnatter originally stepped down as Papa John's CEO in December 2017, after claiming that the NFL's handing of player protests contributed to the company's third-quarter earnings slump.
Starbucks also recently fired a store employee for insensitivity, and earlier this year closed thousands of USA stores for an afternoon to give employees anti-racial bias training after an uproar over two black men being arrested while waiting for a meeting. The Baltimore Orioles, no strangers to embarrassment themselves in 2018, suspended their efforts to poison fans with 50% Papa John's discounts every time the team scores five or more runs - a promotion activated 29 times in 93 games this year. Their statement condemned Schnatter, but noted that the Astros "are proud of our 10-year partnership with Houston Pizza Venture, a local Houston business and owner of the local franchisees".