Tech Radar also made a pretty good point that it may have something to do with the World Cup schedule, which makes a lot of sense to me. The discounts offered are only offered to Prime customers, and so Amazon typically promotes the Prime membership as much as possible prior to Prime Day - at a lower price.
Amazon "Prime" subscriptions cost $119 annually, up from the original $99 price tag after a fee hike in May.
Amazon launched Prime Day, which boasts more deals than Black Friday, in 2015. Last year's best-selling item was the Echo Dot speaker, priced at $35, down from the regular $50 price tag.
With the introduction of this one-month Prime membership, new users can easily test out the services before subscribing for a whole year.
Ethiopian PM escapes rally grenade attack that kills one, wounds scores
Ethiopians said they could hardly keep up with the pace of change. "I've never thought this day will come in Ethiopia". He said no one was killed, despite earlier statements by the authorities indicating several deaths.
The non-Prime subscribers can pay for the service, which will be renewed automatically on a monthly basis, via their credit cards or select debit cards.
That's more like Prime day-and-a-half, and it's clear Amazon wanted to beat last year's Prime Day which offered deals for a mere 30 hours.
Tony Singh, content and business development director for BT's consumer division, said: "BT TV gives our customers the flexibility they want to watch all their favourite shows - and of course all the sport - in one place and on one bill". You can't simply sit in front of your computer refreshing Amazon's homepage expecting to get the best deal. This way, you'll get push notifications when something on your list goes on sale. We expect plenty of other big-name retailers like Walmart, Best Buy, and Home Depot, as well as niche brands like Sephora, Pottery Barn, and Nordstrom to hold sales around this time too.
While Amazon's best-sellers during Prime Day are generally their own devices, like the Echo, Kindle, and Fire TV Stick, this year could be a bit different.