Amazon is new player in live Premier League TV rights deal

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Those wishing to watch the games will require a subscription to Amazon Prime UK, which now costs £79 per year or £7.99 per month.

He cautioned that "Amazon's current business model is unsustainable to support the acquisition of costly live sports rights in the long term" and predicted that Amazon will introduce a new sports channel bundle for Prime subscribers.

Sky will show the most amount of Premier League football, having previously won 128 matches per season for the same time period.

This latest deal represents one of seven packages available for Premier League live coverage in the United Kingdom from 2019/20.

The rights package secured by Amazon includes one round of midweek games and one round from a bank holiday - said to be Boxing Day.

"We look forward to continuing as a partner of the Premier League and showcasing the most exciting league in the world".

The result means that the Premier League rights will for the first time be split between three separate companies.

BT Sport has proven success of showing multiple matches on the same night through its UEFA Champions League and UEFA Europa League coverage over the last three seasons - something that will continue until at least 2021.

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Those concerns appear to have focused minds as a compromise has been reached.

The 20 additional fixtures, bringing the total to 52 games, will also be available to customers in the Republic of Ireland.

Amazon did not say how much it paid for its Premier League package.

"Back then the clubs put in place a revenue-sharing system that was right for the time and has served the league well, enabling them to invest and improve in all areas". However, the entire auction has fallen short of the Premier League's hopes on revenue.

The online retail company have been rumoured for some time to be interested in entering football streaming and it was suggested that in the 2019-22 bidding process they would try to outbid Sky and BT due to this process being the first where the league opened up a package for livestreaming.

The deal is an important milestone for Amazon, but it represents only a fraction of the larger Premier League pie.

Sky Sports and BT Sport bought the rights to a total of 160 matches earlier this year for around £4.5 billion, at a slight discount on the previous deal, with two of the seven packages left unsold until Amazon and BT made their move this week.

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