Sugar Loving Brits Feel 'Punished' by New Soft Drinks Tax

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Most used items such as individual mixer bottles will be increasing by around 10% on average, and high-volume post mix products for full sugar soft drinks could see increases of up to 20% on average.

The sugar levy on the manufacturers of soft drinks will hike the price of a litre of high sugar drink (8g of sugar per 100ml) by 24p. The decision to impose the sugar tax was announced in 2017 by Chancellor Philip Hammond in his budget statement but it came into force on April 6, 2018.

In the United Kingdom from today entered into force a tax on sugar in soft drinks, news agencies reported citing the website of the British Treasury.

Shortly after the 2016 announcement, Lucozade Ribena Suntory launched Lucozade Zero in the United Kingdom, citing "the nation's changing health agenda".

Irn Bru, Luzocade, and Ribena, are some of the brands that have made a decision to slash the sugar content on their drinks. France first introduced its tax at a national level in 2012 and sales of soft drinks subsequently declined, according to Canadean (Beveragedaily), despite previous years of growth.

In a statement on its website, a spokesman from the British Soft Drinks Association (BSDA) pointed towards a lack of scientific evidence to support the positive health claims.

Which other countries have sugar tax? Many argue that having a Coke or whatever other sugary drink is a personal choice and shouldn't be taxed - however, similar taxes have always been applied to alcohol and tobacco (among others) in most parts of the world.

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The sugar content of Sprite was cut by a whopping 50% past year.

Lucozade, Irn-Bru and Ribena have all slashed their sugar content so their loyal customers don't bear the brunt of a price hike. It is also hoped that the sugar tax will help improve children's oral health.

The amount each brand goes up by depends on the amount of sugar in the drink.

A Coca-Cola Great Britain spokeswoman explained their decision to WalesOnline. However, a FactCheck conducted by found that, while consumption might be reduced, the net effect on obesity rates was negligible.

It is also expected to raise more than £275m per year for the Treasury.

Too much sugar is one of the leading causes of both tooth decay and childhood obesity with a third of youngsters now overweight.

The Government recommends four-to-six year-olds have no more than 19g or five teaspoons of sugar a day, and seven- to ten-year- olds to consume no more than 24g a day, or six teaspoons.