Volkswagen brand officials want to strengthen sales in regions such as the US with more product designed for local tastes.
Or maybe you remember the cute little Rabbit pickup truck that was built in Pennsylvania in the late 1970s and early 1980s. Ford Motor Co. says an expanded light-truck lineup will account for 86 percent of its USA sales volume by 2020, up sharply from about 70 percent today.
If approved for production, the truck would likely be produced alongside the Atlas at VW's assembly plant in Chattanooga, Tennessee.
Since the September 2015 VW scandal there have been growing concerns over nitrogen dioxide emissions.
A softer MQB-based "lifestyle" pickup truck would give VW a product to help turn around its battling United States division, and would be the only such vehicle from a German car-maker there at present.
No name yet but this one is described as a'Powerful Family SUV
Volkswagen will show off a concept version of the two-row Atlas at this week's New York Auto Show.
The concept will validate the company is contemplating entering the midsize pickup market in the U.S.
While the idea of an emotionally styled, "Made in the USA" pickup is attractive for a brand that wants to rehabilitate itself in the eyes of American consumers, there are doubts whether a positive business case can be made for the concept.
"I managed to get across".
The Amarok is a traditional body-on-frame pickup that VW sells in other markets. That news came after Volkswagen confirmed that the T-Roc concept unveiled in Europe late previous year would not make its way across the pond. By comparison, the Atlas crossover starts at $31,675 (including shipping).
French unions strike against Macron
The question is whom the French will blame when the inevitable disruptions to public life occur, Grunberg said. Macron's government has justified its plans by arguing that it was what people voted for last May.