Google hopes that this would lead to increased purchases across a wider range of devices including smart home devices with voice search, which are not now one of the key devices being used to purchase products online.
In return for being listed, the retailers pay Google a cut of the purchase price. The service is initially being piloted with Target, Walmart, Home Depot, Costco and other large chains, but will be open to smaller retailers too ...
"Shopper Kai can do a search on Google for moisturizing hand soap, see a listing for up & up brand soap from Target, and add it to a Google Express cart", the company said as an example of how the service works. The new Google program, Shopping Actions, will be available in the United States to retailers of all sizes and could help retail chains keep those customers.
"We have taken a fundamentally different approach from the likes of Amazon because we see ourselves as an enabler of retail", he explained. "We see ourselves as part of a solution for retailers to be able to drive better transactions. and get closer to the consumer".
Apparently this whole idea stems from the fact people were using Google search to look up images and ask where they could buy certain products. The feature would, in theory, give customers the convenience of buying from multiple retailers at once, instead of going back over to Amazon to complete their purchases.
Mobile Galaxy S8 and S8
Samsung's Turkey website had previously revealed that Galaxy Note 8 will start receiving Android 8.0 Oreo update from March 30. T-mobile subscribers with a Samsung Galaxy S8 or S8 Plus will have access to the latest Android OS according to Phone Arena.
Google launched a new service called Shopping Actions that offers shoppers a universal shopping cart with voice-shopping capabilities and provides fast and cheap delivery options through its existing Google Express program.
So far, Google Shopping Actions only appear to be surfaced in the U.S., but doubtless they will roll out worldwide in the future. You can also speak out loud to your Google Home to add items, like tin foil, to your shopping cart. What Google has in search infrastructure, Amazon has in retail infrastructure, so for Google, third party help is important.
Ulta Beauty, which has already tested the program, said its average order value jumped 35 percent thanks to the partnership with Google. Smart home devices are considered a very lucrative portion of e-commerce.
McNamara added: "Shoppers will soon be able to link their Target.com and Google accounts, creating a more personalized and intuitive shopping experience". Amazon's Alexa platform could generate $10 billion in revenues by 2020, a separate report from RBC Capital Markets estimated. As its part of the bargain, Google gets a piece of each purchase that's made.