First off, the latest update brings GIF stickers, which are now available via Giphy.
On the other hand, after the redesigning of app company has been facing a lot of criticism, and with these new features, Snapchat is trying to gain users' interest back.
Last month, Instagram rolled out support for GIFs generated from GIPHY, and now, Snapchat has done the same. Complaints have abounded following the release of the update, with many users abandoning the app entirely in favor of Instagram (if they hadn't already).
On Tuesday, parent company Snap announced a new update meant to make it easier for users to view content they want to see.
Before this lovely partnership, Snapchat had in-house designed stickers that launched in late 2017.
A unique effect can be created with GIFs when taking a video snap.
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You can also scale, rate, and pin these GIFs to videos. On top of that, Snapchat folks have added two new tabs: Friends and Discover.
"Once you receive the update, you'll be able to sort things like Stories, Group Chats, and Subscriptions, allowing you to further customize your own experience on the app", the company wrote.
A couple of weeks ago, Snapchat woke up to a flood of netizens criticizing the platform for a design change it had introduced.
Snap Inc. has responded to a widely-signed petition demanding it roll-back an unpopular redesign of its Snapchat mobile apps for iPhone and Android. This is a notable reversal of the typical pattern we've seen of Instagram cloning Snapchat features, but it's a good one for users since GIF stickers for Stories are basically the greatest thing ever invented on social media.
It has now been signed by more than 1.2 million people, and is still growing quickly.
In November, CEO and founder Evan Spiegel acknowledged Snapchat can be hard to understand and announced a redesign was in the works.