Hot on the heels of LG announcing it will bring Google Assistant to its televisions, Chinese manufacturer Hisense has revealed Amazon Alexa is coming to its 2018 range of Ultra HD smart TVs. This will be the first time Hisense has offered Alexa on any of its TVs.
That's June Oven, the touchscreen-fronted smart appliance that was announced back in 2015.
Customers have now connected tens of millions of smart home devices to Alexa, including cameras, door locks, lights, entertainment systems, and thermostats.
Amazon and Google, meanwhile, are eager to give consumers a taste of their respective digital assistants, Alexa and Google Assistant, at impulse-buy prices, hoping to lock in customers and profit from later sales of goods and data about buying habits.
This move comes as Amazon believes that customers are increasingly using voice user interfaces (VUIs) as a hands-free way to manage their lives and hands-free control could especially be valuable when cooking. Rather than focusing primarily on how to sell devices to new customers, vendors will look to things like advertising, content subscription, premium services or enterprise products to monetize their installed base of current users.
The TV remote of Comcast Xfinity Home also is voice enabled, transforming that remote to a central smart home control point.
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The end game for Amazon appears to be to make it really easy to order from Amazon using its smart speakers, and get as many of its smart speakers into homes as possible.
If true, this development is actually not that surprising given that Amazon was already hinting that they will eventually launch a paid search ad product for Alexa.
Hisense has said that their huge 100-inch laser TV will have built-in Amazon Alexa, which is a nice touch.
Although the electronics manufacturer has not mentioned which models of its lineup will be getting Alexa integration, more details can be expected at CES which is set to take place from January 9 to January 12, 2018 in Las Vegas.
The 100-inch Laser TV was unveiled a year ago and has been quite the popular product for Hisense.