Instagram rolls out recommended posts to main feed on iOS and Android

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But unlike the hashtags feature, which is opt in (as you choose if you want to track hashtags and, if so, which ones), you can't really disable the new recommendations.

Instagram is expected to make a lot of changes to its app in the upcoming months. Previously, users will have to go to the explore tab to see recommended posts, but the update has transferred these posts to the actual feed of the users. They can only temporarily hide the recommended posts.

BI Intelligence, Business Insider's premium research service, has put together a report on social media demographics that highlights the key audience demographics for six major social platforms: Facebook, Instagram, Snapchat, Twitter, LinkedIn, and Pinterest.

The new feature will show users Instagram posts that friends have liked or that the algorithm thinks will appeal to them directly in feed. The feature is clearly labeled as what function it serves.

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Instagram confirmed the launch to TechCrunch and explained that the new recommended posts section will appear after a user has viewed all the posts in their feed and will contain between three and five posts, according to the spokesperson.

This isn't the first time Instagram has offered recommended content. However, it was a little bit hard to access it. Users had to go to the Explore section to see recommended posts and videos.

However, there is one fundamental difference between the hashtag feature and the new "recommended posts" feature.

We're not seeing these in our Instagram feed yet, but we expect them to appear soon. Unfortunately, this would need to be done for each individual "Recommended for You" post that appears in your feed. In early December, the social media platform rolled out testing for their "Recommended for You" section.