Circuit City Set to Relaunch Online Next Month

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Electronics retailer Circuit City is plotting a comeback, one decade after it declared bankruptcy and ceased operations.

Founded as Wards Company in 1949 in Richmond, Va., it changed its name to Circuit City in 1984.

Under CEO Ronny Shmoel, who acquired the assets in 2015 after TigerDirect.com failed to make a go, Circuit City will employ various store concepts and ecommerce technology offerings, according to a press release.

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Consumer electronics website Twice was first to report the announcement. Shmoel added at CES that the company revamped its website with new features such as search by photo, virtual vignettes, augmented reality and real-time tech support through its video chat.

The new incarnation of the company will also operate stores within other stores before making a leap to its own retail locations.

It's a surprising development after Circuit City announced in November 2008 it would close 155 stores and lay off about 17 percent of its workforce as the company struggled to stay profitable. "After evaluating other options Circuit City selected IBM because of its aligned vision with AI and how this technology can ultimately transform how clients shop for electronics". The IBM web commerce platform will allow Circuit City to expand offerings for a personalized shopping experience and enhance the product discovery journey.

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