Amazon just revealed its top selling item for the entire holiday season

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E-commerce giant Amazon added the Voice Recognition and Multi-user support features to Echo earlier this year.

If you want Alexa, or any other voice assistant, to turn on a light, you have to specify by name the exact device that you want to control. But now there's an even newer way to keep up with what's happening in northeast Kansas. Amazon is at the forefront in enabling third-party capabilities, so Alexa can call you an Uber ride or track progress on your Fitbit fitness tracker. Or have her read aloud The Night Before Christmas. Say, "Yes." Or "No". "It's important to remember that you know Rome wasn't built in a day". This would help the assistant provide you with personalised results. More pie? Pasta? Beer? Enable the iHeart Santa skill on your Alexa and then ask to "talk to Santa Claus". She'll then say one of 31 canned phrases like, "Don't give in to weakness", "Fight for yourself. You're better than this". My favorites are the 5-Minute Plank Workout, which gives you six sets of core various plank exercises with short rests in between. As such, you still need other hubs to get the complete control. First, you end up with two switches: your original one, and the new smart one. One quick example is "Alexa, tell us a joke". Then, when you're in the supermarket you can check the list within the app.

Stop waking up to the same old blaring-alarm nightmare noise. To drop the "Alexa" which is called the "wake" word, just go to Settings and pick a different wake word. This is super easy.

Less obvious ways to use this? It surely doesn't disappoint you for what it delivers in terms of audio quality. You can set up the device's functionality to music servers as per your preference. Because imagine if anyone could drop in on your living room whenever they wanted. Tap on "My Profile".

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The Amazon Echo Show costs [$199.99 US] and is available in black or white. Or, if you have to stick to a budget, "Alexa, ask Kayak where I can go for $600". The skill is great and works with some travel agents and cruise lines, too. Yet, you can't time an IFTTT recipe to run at a set time, say running our rule only after dusk. If you enabled the Lyft skill on Alexa, and connected your Lyft account, it can do this for you. Now, it can dial regular phone numbers, too, for hands-free conversations. How much utility you get out of it depends on your particular setup. Bargain hunters can get the Google Home Mini for $49. Just say "Alexa, play Radio 4 on TuneIn" and it should start playing. Try to guess the word on Alexa's "card" based on clues, just like you do IRL. A lot can happen in a year. "You can also get the latest sports scores or even play trivia games", Fowler said.

Smart assistants have proved to be so popular that many traditional speaker companies have jumped on the bandwagon, integrating Alexa or Google Home with their own products. Marketed as an Alexa-driven home hub, it includes a seven-inch screen for displaying whatever the user asks for - including videos, information, and pictures.

Jennifer Jolly is an Emmy Award-winning consumer tech contributor and host of USA TODAY's digital video show TECH NOW. But as the system can be hooked up to a more powerful music system, this is a problem that can be circumnavigated rather easily.