Dove apologizes after social media users skewer soap ad as racist

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The first two pictured a black woman in the process of removing a brown shirt from her body.

Dove has apologized for "missing the mark", but how did this happen, the internet wonders, that at least an art director, a marketing director, a photographer, and a social media manager passed this around and thought, "okay"?

In 2011, Dove was accused of racism for using a before and after image that appeared to place three women on a colour gradient, with the lightest woman suggested as the end result.

The cosmetics company said it "deeply regret (s)" the offence caused, admitting the images "missed the mark".

Another image shows a white woman becoming an Asian woman in a similar process. "We profoundly lament the offense it caused".

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"I think they meant it's for all skin went from black to white to another race", said one Facebook user.

On Saturday, Dove, which is owned by Dutch-British transnational consumer goods company Unilever, issued an apology on its Twitter page for the advertisement. "We are committed to representing beauty of all ages, ethnicities, shapes and sizes".

The brand promised for its 60th anniversary this year to show in its ads only "real women", as opposed to models and actors, and to give the women featured sign off on the finished work.

She also posted a screenshot of the other woman in the ad. Those are greatly appreciated, but the Dove ad in question here features a black woman turning into a white woman after using the beauty brand's body wash, and that's a deeply offensive and problematic image. "We do not condone any activity or imagery that intentionally insults any audience".