Whole Foods in-store venues hacked

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The Whole Foods breach is the latest in a long line of hack attacks that have targeted organizations that collect payment card data, especially including numerous hotels and restaurants (see Trump Hotels Suffers Another Payment Card Breach). That kale salad isn't sounding quite as appetizing now, is it?

The grocery chain, which was acquired by Amazon in August, didn't specify how many cardholders might be affected by the breach.

On the plus side, Whole Foods said the affected venues use a different point of sale system than the store's primary checkout systems.

Whole Foods said the investigation is ongoing and will provide updates as it progresses.

Whole Foods also notes that this does not impact any Amazon-based accounts in any way, as the company's systems aren't linked to Amazon's.

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There are four Whole Foods stores in Utah.

Whole Foods has said that upon learning of the breach it obtained the help of a leading cybersecurity forensics firm and further notified law enforcement; but whether that happened days, weeks, or months ago, the company did not specify. However, it noted that most of its locations don't have taprooms or restaurants.

In recent years Whole Foods has made an effort to open locations in underserved urban areas.

Amazon gives customers the option of purchasing the brand without having to 'break the bank'. In an increasingly challenged market, being seen as the grocery store of the elite was bad for business.

"Every single piece of our data that makes its way onto a criminals list or into a database, of our most precious, private data, is another attack vector for a malicious actor", said Mark James, a security specialist at ESET.