Uber's new CEO apologizes to Londoners after citywide ban

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The threat to its licence in one of the company's most profitable global markets has forced Uber to adopt a conciliatory stance - a position made more straightforward by the recent appointment of former Expedia boss Dara Khosrowshahi as its new chief executive.

Last Friday, TfL shocked many by announcing that it would not renew Uber's licence to operate in the United Kingdom capital, citing the firm's approach to reporting serious criminal offences and background checks on drivers. Its biggest rival Lyft, for example, has yet to expand to the U.K. Uber claims that about 3.5 million people use the ride-hailing service in London, with 40,000 drivers on its platform in the city.

Khosrowshahi, who took over the position as Uber's CEO last month, said it's his responsibility to help the company with its next chapter and will appeal TfL's decision.

However, for many in London, pricey black cabs are just too expensive or inconvenient (try hailing one when it is raining....) Uber has revolutionised how young people in particular travel around the city.

Uber's general manager for London, Tom Elvidge, immediately responded to those accusations in a blog post, saying that Uber partners with local police to respond to complaints but that it "does not routinely report incidents retrospectively to the police on behalf of others - we advise those involved to make a report themselves and then assist the police with any subsequent enquiries".

Councils have this week declared that outdated taxi laws need to be urgently reformed following Transport for London's (TfL's) decision to revoke taxi giant Uber's trading license in the capital.

The TfL said Uber poses risks to public safety and criticized the company's approach to reporting serious criminal offenses and conducting background checks.

Labour Mayor Sadiq Khan was quick to endorse the decision of an agency he supervises.

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It also questioned the process through which drivers obtain their medical certificates and the practice of "greyballing", when the company uses a fake version of its app to fool regulators in cities in which it is banned.

Taxi firm Uber is likely to remain on London roads for more than a year despite being banned by Transport for London bigwigs.

London police also investigated 32 Uber drivers accused of rape or sexual assault of a passenger between May 2015 and May 2016, according to a freedom of information act request by the Sun newspaper.

Meanwhile, a petition demanding that Mr Khan reverse the licensing decision reached 750,0000 signatures.

"This was one of the unusual things around the TfL notice yesterday is they are the ones who do all of the checks and license the drivers".

Today, Uber's new CEO, Dara Khosrowshahi, looked to begin that process. The decision pits the popularity of the company among millions of customers, against regulators and taxi drivers who want tighter controls. "All companies in London must play by the rules and adhere to the high standards we expect - particularly when it comes to the safety of customers".

Uber CEO apologies to Londoners on behalf of company.