Matthew Myers, president of Campaign for Tobacco-Free Kids, said in a statement the new tobacco regulatory agenda proposed by Gottlieb "represents a bold and comprehensive vision with the potential to accelerate progress in reducing tobacco use and the death and disease it causes in the United States".
Gottlieb said the FDA would consider regulating "kid-appealing flavors" in e-cigarettes and cigars, and possibly banning menthol in all tobacco products. LLC, John Middleton Co., and Nu Mark LLC. LLC, Niconovum USA Inc., Niconovum AB, and R.J. Reynolds Vapor Co.
However, Myers criticized it as "a serious error" for the FDA to significantly delay critical deadlines for complying with the agency's 2016 rule establishing oversight of electronic cigarettes, cigars and other previously unregulated tobacco products.
"The risk is that he is never permitted to go forward with the bold components created to reduce cigarette use, while e-cigarettes and cigars remain on the market", Myers added.
"Nicotine itself is not responsible for the cancer, the lung disease and heart disease that kill hundreds of thousands of Americans each year", said newly-confirmed FDA Commissioner Scott Gottlieb.
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The National Center for Public Policy Research also applauded the change.
"But this analysis presents a strong case that e-cigarette use also played an important role".
Public opinion had been turning against Big Tobacco. Altria Group will likely profit since its terminal value is now higher as it benefits from consumption shifting to reduced-risk (RRP) and heat-not-burn products, and because of the liklihood that Philip Morris International will acquire Altria.
Analysts said they expect regulators in Europe to study similar actions on nicotine products. ".We believe it's more likely that the FDA approves PM's application to commercialize iQOS in the USA, as well as its modified risk application". "This is by no means a ideal fix".
As a complementary step - to make the process of product reviewing more predictable, efficient and transparent for the manufacturers while maintaining its public health mission - the FDA has plans to provide foundational rules.
Results were quite astonishing, and show that subjects who smoked non-addictive levels of nicotine in their cigarettes were not only exposed to less nicotine but also smoked fewer cigarettes per day, exposing themselves to less tar and other risky chemicals found in cigarette smoke.