Amazon is reportedly working on a standalone messaging app called Anytime

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Amazon is also promising privacy and security of your messages with the option to encrypt those portions that you'd prefer to keep private.

Another inherent positive with Anytime is that you only need your friend's name to get started as the system isn't dependent on their phone numbers. And it seems that the retail giant chose to go for a feature rich all-in-one app that can rival existing social networks. The online retailer is working on its own stand-alone chat app called Anytime, according to Amazon Fire TV News.

Amazon has had great success with the Alexa assistants, and the company is bullish on creating a tight knit ecosystem that will let users access Amazons primary e-commerce services in intuitive ways.

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The Anytime app will be a full-featured, standalone messaging app across smartphones, tablets, PCs and smart watches.

The app also allows sending of images, videos, GIFs, and emoticons. We're not exactly sure how Amazon would go about this, but if it works it could vastly improve the biggest barrier most messaging apps face: active users. The company recently also added voice-calling and messaging support to its Alexa-enabled devices.

Amazon is said to have begun a survey with its customers on the feasibility of an app like this. Till then, here is a list of things Amazon can bring in its Anytime app, to take on the biggies like WhatsApp and Facebook Messenger. With "Anytime", users will also be able to chat with businesses to make reservations, check on their orders, and even shop, as per the leaked promotional image. Some of the most popular cross-platform messaging apps are from Facebook, Google, and Apple. Earlier this year, it announced Chime, a video conferencing app for its business-minded users, created to rival with existing services such as Skype for Business or WebEx.